A query on Twitter prompted me to post an analysis of the web traffic for our properties.
@FirstPoint P asked if properties were being viewed online by prospective purchasers before they make an appointment for a physical viewing.
We post properties on daft.ie and www.pfq.ie ,which is our own site.
For the month of September, where we had 71 physical viewings, the following stats are revealing:
Daft.ie/pfquirke: Visitors 6,420 Page Views 7,238
www.pfq.ie: Visitors 2,663 Page Views 24,701
The higher page view ratio on our site is because it is targeted at Tipperary/Clonmel property buyers, so a visitor there is “on a mission”, rather than daft, where the majority of clicks are from Dublin based PC’s.
The most revealing figures summarising the current property market are that despite a total of 31,939 virtual viewings for the month of September, there were only 71 physical viewings.