Thursday, January 22, 2009
Clonmel Chamber Meeting 21/01/2009
Wednesday night, I attended the Clonmel Chamber of Commerce meeting at the Minella Hotel. The topic of discussion was how to promote Clonmel in its various aspects; as a retail centre, tourism and heritage.
Jim Power from Friends First was to be a guest speaker, but had the flu so could not attend. He sent his Power Point presentation which Frank O’Donoghue reduced from approx. 45 minutes to 5 minutes without any loss of content or message!
A spokesperson from Failte Ireland who focuses on the South East said that as a tourism destination, Clonmel will only thrive for short term holidays but that we need to improve marketing Clonmel for it’s beauty and heritage.
The River Suir, Comeragh Mountains, town walls and the fine buildings of Clonmel are strong selling points. A marketing “hook” mentioned for the UK market, “Clonmel as the town where Cromwell suffered his first major defeat.”
It was suggested that a number of teams, staffed by volunteers would concentrate on three sectors.
Town centre retail
Tourism and heritage
Marketing and promotion
The 60 or so people attending were asked to indicate which area they would like to offer assistance in. Teams will be formed for 3 to 4 months at a time and will then pass the baton to other volunteers. It is hoped that this program will result in improved promotion of the town and a better business environment for all.
I nominated myself as interested in Town Centre Retail and Marketing/Promotion. It will be interesting to see if I get a call. Watch this space.